Onboard its well-known cruise ships, Princess Cruises now has a fresh love potion called” The Love Boat.” Matthew McConaughey and his family Camila created Pantanones Organic Tequila.

” Matthew and Camila personify the iconic ‘ Love Boat ‘ history, second meeting over cocktails and igniting a life partnership of love, family and experience”, John Padgett, chairman of Princess Cruises, said in a press release.

” Their attitude, energy and passion for delivering a story-based spirit with a light-hearted approach to enjoying life pair perfectly with our onboard feeling of relaxation, experience, passion and world-class dinner, drinks and entertainment”, Padgett said.

The cruise line’s” Like Line Premium Liquors” collection, an exclusive collection of wine and spirits created and curated by Princess Celebrity Creative Partners, is now a part of the company’s” Like Line Premium Liquors” series. The goal is to provide the most recognizable brand of cruising the most generous and unique experience.

Pantalones Organic Tequila is 100 percent premium organic tequila and zero pretentiousness that is smooth, flavorful, and great for sipping, shooting or mixing up in a favorite Fancy Pants cocktail.

The brand’s signature “pants-free” attitude, which challenges the seriousness often associated with premium spirits, is showcased in a series of exclusive video spots that capture the lively spirit of both Pantalones and Princess. These videos will be available on board, giving the Princess cruise experience a fresh new twist.

Three variations of Pantalones Organic Tequila are now available at bars on ships across the fleet, including Blanco, Reposado, and Aejo, and are included in the Princess Plus and Princess Premier packages ‘ beverage options.

A mobile Pantalones Organic Margarita Cart will stroll the decks and serve up unusual items and kitschy-named cocktails for those who ca n’t quite make it to the nearest bar or lounge.

The Pantalones Organic Margarita Cart can be summoned to their location anywhere on the ship using Princess ‘ exclusive OceanNow service delivery for a completely personalized mixing experience.

Pantalones cocktails

The Pantalones Team and Princess Mixologist Rob Floyd have created some new and enjoyable cocktails in collaboration with:

Pants on Fire – Pantalones Organic Reposado Tequila, fresh lime juice, Campari, smoked paprika agave, garnished with a salt rim and green tabasco

Sea Legs – Pantalones Organic Reposado Tequila, Luxardo, fresh lime juice, fresh grapefruit juice, agave, topped with soda water

Hot Pants – Pantalones Organic Blanco Tequila, lime juice, pineapple juice, jalapeño slices, agave nectar

Fancy Pants Paloma – Pantalones Organic Reposado Tequila, Betty Buzz Grapefruit, lime juice

24K Gold Margarita – A Princess favorite, now made with Pantalones Organic Reposado Tequila, Cointreau, Grand Marnier, margarita mix, garnished with salted rim

Other ‘ Love Line ‘ Premium Liquors

The McConaughey’s Pantalones Organic Tequila joins the impressive lineup of renowned celebrities in the” Love Line Premium Liquors” collection including Sláinte Irish Whiskey by Liev Schreiber, Voli 305 Vodka by Pitbull, Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean, and Love Prosecco by Artist Romero Britto.

Camila Alves McConaughey is an entrepreneur, NYT best-selling Author and founder of Women of Today. Matthew McConaughey, an actor and producer, is renowned for his award-winning acting and charitable work onscreen.

TV Show Popularized Cruising

The well-known television program is credited with demonstrating how enjoyable a cruise can be and what a fantastic vacation option it is to book a trip on a contemporary cruise ship. ” Love Boat” is said to be a major reason for the dramatic expansion of today’s cruise industry. And it all began on a Princess ship more than 50 years ago.

According to the report, TV producer Douglas S. Cramer made the decision to film a series in the middle of the 1970s, not in a studio but aboard a stunning cruise ship. On a Princess cruise ship, Cramer found the ideal setting.

The movie pilot was shot aboard the Princess ship in Mexico thanks to Cramer and Aaron Spelling’s collaboration. For 10 seasons,” The Love Boat” was one of the highest rated prime time television shows in the country, taking some of Hollywood’s biggest stars to cruise destinations as story lines always ended on a happy note.

Later movies and specials were shot on numerous other Princess cruise ships and in locations all over the world. The original” Love Boat” series is currently in worldwide syndication, having been translated into more than 29 different languages, and is viewed by millions of fans in more than 93 countries.

Soon, viewers began anticipating seeing the show’s main attraction, a Princess cruise ship, and making reservations on their own trips. Today, Princess continues to be known as the” Love Boat” line.

Cover image courtesy of Princess Cruises

Ed. Notes: On over 50 cruise lines and over 500 cruise ships sailing all over the world, CruiseCompete and its member travel advisors offer a wide range of curated cruise and land deals, offers, and amenities.

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