It’s uncommon for a corporation to steer by committing to doing the identical issues they’ve all the time completed however that’s precisely what Vaya Adventures, a boutique operator of terribly crafted tailored excursions, is doing after greater than 20 years within the journey journey business. How is that this attainable? When extra of the identical means an unrivalled dedication to high quality, integrity, meticulous consideration to element, and profound respect for place and neighborhood. Whereas the idea of accountable journey has generated vital buzz in previous years, it’s nothing new for Vaya Adventures. In reality, it’s their raison d’être.
“For the previous 20 years now we have been steadfastly targeted on one factor: high quality,” says Founder and President of Vaya Adventures and President of the Worldwide Galapagos Tour Operators Affiliation Jim Lutz. “High quality of the experiences we facilitate and the providers we offer, high quality within the relationships now we have constructed with our companions and very good non-public guides, and high quality within the impression that now we have on the locations we go. These are the rules that this firm was based on and that we’re nonetheless fully dedicated to.”
Over the past 20 years, Vaya have quietly honed their expertise for creating high-end, customized journeys to suit a person’s pursuits, tastes, timing, finances, and sense of journey and based mostly on the deepest respect and dedication to accountable and equitable journey. Beginning in South America, which founder Jim Lutz explored in his youth, Vaya has since expanded into Africa, Asia, Europe, and the Polar Areas. In all areas, their focus is on providing the identical very good high quality and degree of service they’ve been recognized for since they opened their doorways. In 2025, the main target is on constructing their providing in Norway, Bhutan, Türkiye, Jordan, and extra – together with an intimate river cruising assortment.
In celebration of this previous and to set the tone going ahead, Vaya Adventures has unveiled a refreshed model and web site that places the main target again on ‘journey’ whereas wanting towards the subsequent 20 years of journey, in the identical principled and integrous trend. Award-winning former Advertising Director at Exodus Travels/Travelopia and Kensington Excursions/Journey Edge, Robin Brooks was introduced on to go up advertising and marketing and to steer the rebranding course of in collaboration with famend branding and storytelling company Viva & Co., the artistic company for fellow revered tourism business leaders like Butterfield & Robinson and Gray & Co.
“We had been thrilled to work with Vaya Adventures to assist perform a model refresh and a revitalized web site that displays the various thrilling initiatives taking place on the firm,” says Frank Viva, cowl artist for the New Yorker, Designer, and Managing Director of Viva & Co. “As a branding company that focuses on storytelling, we do our greatest work when the story – about what a corporation does, who they’re, and the way they do it – is real and easy to know. Relating to Vaya, that’s actually the case. It was an thrilling problem to inform the story of Vaya’s 20-year legacy of making extraordinary tailored adventures and their uncompromising dedication to sustainable journey.”