To proceed supporting the journey trade in transferring in the direction of a sustainable future, the “Innovate for Tomorrow: Local weather Motion Summit” convened within the picturesque Norwegian cities of Bergen and Ålesund from 30 October to 1 November 2024. This landmark occasion, a collaborative effort by the Journey Journey Commerce Affiliation (ATTA), Tomorrow’s Air, and Innovation Norway, introduced collectively a choose group of trade leaders to deal with the pressing challenges of local weather change and chart a course for innovation.
The summit served as a vital platform for dialogue, collaboration, and motion. A remaining report from the occasion gives particulars of the summit’s preparation, implementation, and preliminary outcomes, highlighting the dedication of all concerned to driving significant change. A white paper with a extra in-depth take a look at key findings and the outcomes of peer-to-peer periods is ready to publish in March 2025.
A Rigorously Curated Gathering
The summit’s intimate setting, with solely 50 attendees, was a deliberate technique to permit for nearer engagement and significant connections. This unique group included 41 delegates from main journey companies, 15 of whom have been audio system, and three media representatives, alongside 9 workers members. Individuals hailed from 14 international locations throughout North America, South America, Europe, and Asia, representing a various vary of views and experiences.
To seize the expertise, two storytellers from Doable Studios documented the occasion via video and pictures, making certain that its affect would lengthen past the bodily gathering.
Strategic Advertising and Communication
The success of the summit was underpinned by a complete advertising and communication technique. The first name to motion centered on the “12 months of Local weather Innovation” partnership between Innovation Norway, ATTA, and Tomorrow’s Air. This initiative aimed to place the journey trade as a frontrunner in local weather change innovation. A key element of this effort was the Tomorrow’s Air Innovate Web page, a central touchdown web page designed to:
- Spotlight journey’s distinctive alternative to drive local weather innovation.
- Describe the partnership with Norway to advertise year-long local weather innovation actions.
- Summarize Tomorrow’s Air’s assist for innovation, schooling, and climate-conscious journey.
A Wealthy and Impactful Program
The summit’s program was designed to maximise engagement and facilitate significant dialogue. Over three days, individuals engaged in a complete agenda that included main trade keynote audio system—David Hone and Gabrielle Walker—together with technical topic issues consultants sharing perspective on the next matters:
- Local weather answer financing
- Emissions discount
- Biodiversity
- Maritime improvements
- Enhanced rock weathering
- Sustainable aviation gas
- Direct air seize functions in journey
- Vacationers as allies
The varied vary of periods supplied delegates with beneficial insights into the most recent local weather science, revolutionary options, and finest practices for sustainable journey.
Tangible Actions and Commitments
Past the discussions and shows, the summit emphasised tangible actions and commitments. The ATTA made a major contribution by allocating $100 per delegate to Tomorrow’s Air, supporting carbon elimination with everlasting storage and emissions discount through sustainable aviation gas. Particularly, the funds supported the elimination of 49 kilograms of carbon per delegate via partnerships with Octavia Carbon, Pacific Biochar, and Eion. Moreover, 43 kilograms of CO2e per delegate have been offset via the usage of sustainable aviation gas from Neste. These actions display a concrete dedication to mitigating the environmental affect of journey.
Constructing a Lasting Neighborhood
Recognizing the significance of ongoing collaboration, delegates have been invited to affix a non-public area inside the ATTA’s new Membership Hub. This on-line platform gives an area for continued dialogue, data sharing, and networking, making certain that the momentum generated on the summit is sustained.
delegates have been invited to affix a working group that may meet all through 2025 to additional develop sources and finest practices on key matters from the occasion.
A Beacon of Hope and Innovation
By bringing collectively a various group of stakeholders, the “Innovate for Tomorrow: Local weather Motion Summit” has fostered a collaborative surroundings the place concepts may be exchanged, and options may be developed.
Because the journey trade navigates the challenges of local weather change, the “Innovate for Tomorrow: Local weather Motion Summit” serves as a robust reminder of the significance of collaboration, innovation, and motion.
The delegates left Norway with a renewed sense of objective and a shared dedication to driving constructive change. The connections cast and the data gained will undoubtedly encourage revolutionary options and collaborative initiatives that may form the way forward for journey. The summit has set a precedent for future gatherings, demonstrating the facility of collective motion in addressing the pressing challenges of our time.