Fjords framed by rugged peaks set the scene because the worldwide journey journey neighborhood gathered in Molde, September 15–17, 2025, for Journey 2030, a brand new trade discussion board designed to discover how locations can put together for the last decade forward. Co-hosted by Go to Nordvest and Go to Ålesund, the occasion blended native tradition, subject immersions, and enterprise trade in a area wanting to showcase its sustainable, nature-based experiences.
First Impressions: A Style of Place
The opening night at Chateauet supplied delegates greater than a welcome reception – it was a deep introduction to the flavors and tales of Northwest Norway. Friends sampled cider and cheese from Skarbø Cider Farm, award-winning gin and whisky from Brennevinsgrova, and heard the dwelling historical past of the Romsdalmuseet open-air museum. With the city’s iconic mountain panorama as backdrop, the tone was set for 3 days of connection grounded in native heritage.
This genuine welcome set the tone for Journey 2030, rooted within the individuals, tradition, and pure fantastic thing about Nordvest Norway.
From Fjord to Market
Earlier than any enterprise conferences started, hosted consumers ventured into the panorama they got here to promote. One group pedaled e-bikes from the Romsdalmuseet as much as the Varden View Level for sweeping views of fjords and islands; one other explored the glowing Bergtatt Marble Caves by boat. The teams reconvened on the historic Årønes Gård farmhouse for a lunch of regional specialties, a setting that underscored the realm’s mix of nature and custom.
That afternoon, the Journey 2030 Workshop opened its doorways, filling the venue with the vitality of buyer-seller conferences, sponsor tastings, and hall conversations. Displays by Havila Kystruten and Journey Journey Norway highlighted new alternatives for Norway’s coastal and expedition sectors.
International Traits, Native Management
A keynote from Monica Gazzera of the Journey Journey Commerce Affiliation (ATTA) linked the discussions in Molde to worldwide shifts in journey tourism. She emphasised the rising traveler demand for genuine, low-impact experiences and cited Norway as a vacation spot well-positioned to guide with sustainability and innovation. Her remarks resonated strongly with attendees who see the fjord area as a mannequin for future-ready journey choices.
Evenings of Tradition and Camaraderie
Networking continued nicely previous the workshops. A cultural program by Myldr explored the connection between creativity and tourism, whereas native musician Bård Watn introduced a vigorous soundtrack to the second night time’s dinner buffet. These gatherings turned colleagues into collaborators and, in lots of circumstances, buddies.
A Glimpse of the Decade Forward
Organizers positioned Journey 2030 as greater than a buyer-seller trade – it was an invite to think about what journey journey in Norway may appear to be within the subsequent ten years. Delegates left Molde with new partnerships, a deeper understanding of the area’s potential, and reminiscences of fjords, foodways, and the heat of their Norwegian hosts.
Key Takeaways for Worldwide Consumers
Sustainability as a Aggressive Edge
Norway’s fjord area is leaning laborious into low-impact experiences, from e-bike excursions to domestically sourced meals, positioning itself as a vacation spot for vacationers who prioritize accountable journey.
Genuine Cultural Encounters
Heritage websites like Romsdalmuseet, artisanal producers, and native music and storytelling highlighted how tradition can enrich out of doors journey and create a way of place.
Prepared for Lengthy-Haul Partnerships
The collaborative workshop mannequin, mixed with infrastructure and provider readiness, alerts that Norway is ready to welcome extra worldwide consumers and construct long-term enterprise relationships.
ATTA’s Monica Gazzera says, “Recent off internet hosting final 12 months’s Local weather Motion Summit proper within the coronary heart of the fjords, we’re thrilled to fulfill once more with the native journey journey neighborhood and vacation spot representatives to maintain charting our path ahead.”
In regards to the Hosts
Journey 2030 was organized by Go to Nordvest and Go to Ålesund in collaboration with regional companions and native venues together with Thon Lodge Moldefjord, Traditional Molde Fjord Lodge, Romsdalmuseet, and DID Journey.