Intrepid’s trekking clothing store, Wildland Trekking, additionally named first in business to be B Corp licensed.
Intrepid Journey, a world chief in accountable journey, has achieved a record-breaking rating of 102.5—leaping forward from 91.2 in 2021.
This milestone locations Intrepid amongst an elite group of B Corps globally, becoming a member of manufacturers like Patagonia and Ben & Jerry’s. With solely 20% of B Corps over 1,000 staff scoring above 100, Intrepid is setting a daring new normal for environmental and social duty.
“This isn’t only a badge—it’s proof that function and revenue go hand in hand. When companies lead with values, record-breaking affect and success comply with,” mentioned Intrepid’s new President of the Americas, Leigh Barnes.
Wildland Trekking, Intrepid’s backcountry supplier, was additionally awarded its first B Corp certification. The monumental achievement makes the corporate the primary clothing store within the business to satisfy the rigorous requirements.
“This isn’t only a milestone for us—it’s a name to motion for your complete business,” Scott Cundy, co-founder of Wildland Trekking, mentioned. “Let’s increase the bar on conservation, shield these trails for generations, and create experiences that encourage others to do the identical. The extra individuals join with the outside, the extra they’ll combat to guard it. This win is for everybody who believes within the energy of untamed locations.”
Objective and Revenue
In 2024, Intrepid shattered gross sales information, fueled by operational excellence, progressive sustainability methods, and skyrocketing demand—culminating in a unprecedented US$51M in bookings in November alone. Past the underside line, the corporate’s not-for-profit The Intrepid Basis, raised greater than $2m for native companions in 36 international locations around the globe in 2024.
When Intrepid was licensed as a B Corp in 2018, solely 19 licensed corporations have been within the tourism sector. At present, that quantity is nearly 200. Intrepid hopes to construct on this momentum and proceed to make use of enterprise as a power for good.
“Whereas others pull again on DEI and ESG, we’re doubling down,” mentioned Chief Individuals & Objective Officer Meegan Marshall. “At Intrepid, function and revenue go hand in hand. Within the face of geopolitical instability, the local weather disaster, and rising inequality, it’s not the time to retreat—it’s the time for daring motion to construct a regenerative, equitable financial system for everybody,” Marshall added.
The B Corp Commonplace
The B Corp certification is among the most complete and revered designations for purpose-led companies. It recognises organisations that meet the best requirements of social and environmental efficiency, transparency and accountability. Companies want a rating of 80 to qualify for the B Corp certification, with an strange enterprise averaging slightly below 60 factors.
B Corps are required to recertify each three years, offering proof and measuring their environmental and social impacts throughout the 5 areas of governance, staff, neighborhood, prospects, and the surroundings.
Since its earlier recertification in 2021, Intrepid has achieved the next enhancements:
DIVERSIFYING ITS SUPPLY CHAIN: Bettering the range of its suppliers (girls and underrepresented teams) from 17% to 27% by higher measurement, focused efforts and engagement packages.
Examine how these enhancements have supported Intrepid provider Leitah Mkhabela and the Black Mambas to discourage poachers and encourage the subsequent era of wildlife warriors in Kruger Nationwide Park.
PROGRESSING GLOBAL EMPLOYMENT EQUITY: Created +33% extra employment alternatives, whereas paying staff a residing wage aligned with the WageIndicator benchmark1.
Hear from Sumitra, Intrepid’s trekking chief in Nepal, who’s difficult gender norms and trailblazing the way in which for girls in Nepal’s journey business.
CUSTOMER EDUCATION & EMPOWERMENT: Including carbon labels to greater than 500 journeys, scaling Intrepid’s energetic journey vary to assist travellers bodily and psychological wellbeing, and guaranteeing that Intrepid prospects be taught in regards to the totally different environments, histories and cultures of locations they go to.
Find out about Barbara Threet, who has visited 77 international locations and counting and has been compelled to make greater than 100 donations to essential causes around the globe by The Intrepid Basis alongside the way in which.
DOUBLING COMMUNITY INVESTMENT: Doubling its neighborhood funding (from AU$728,444 in 2020 to AU$1.4m in 2023) for non earnings by volunteering, partnerships and contributions to The Intrepid Basis.
Examine how The Intrepid Basis associate Blue Dragon has helped 1000’s of youngsters and households in Vietnam escape human trafficking.
Intrepid is dedicated to a triple backside line affect imaginative and prescient for governance throughout the enterprise. This sits in stark distinction to many companies which have lately scaled again their DEI commitments amidst exterior pressures. Wanting ahead, Intrepid plans to proceed to make additional enhancements throughout its whole enterprise and work to assist a extra inclusive and truthful financial system.
ABOUT INTREPID TRAVEL
Intrepid Journey has been a world chief in accountable journey for 35 years. The corporate’s mission is to create optimistic change by the enjoyment of journey, which involves life on greater than 900 journeys all designed to actually expertise native tradition. With its personal community of vacation spot administration corporations in 28 international locations, Intrepid has distinctive native experience and views. Globally acknowledged for his or her dedication to transparency and moral journey, they grew to become B-Corp licensed in 2018. Intrepid Journey can be the primary tour operator with near-term science-based local weather targets by the Science Based mostly Targets Initiative, and its not-for-profit, The Intrepid Basis, has raised greater than $17.37 million for greater than 160 companions. In 2024, its CEO was named CEO of the Yr on the Australian Government of the Yr Awards. For extra info obtain the corporate’s 2023 Built-in Annual Report and comply with Intrepid on Fb, Instagram, Twitter, TikTok or LinkedIn.
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