Intrepid Journey, the world’s largest journey journey firm, is featured in The World Sustainable Tourism Council’s (GSTC) first-ever world digital collection, Journey Redefined: Tourism for Folks and Planet, produced in partnership with strategic content material creator Content material With Function. Because the world embarks on a brand new period of journey, this dynamic collection helps the pressing want, and rising urge for food, for sustainability practices in tourism worldwide.
Journey Redefined goals to construct consciousness on how tourism can create constructive social, cultural, environmental, and financial change. For policymakers, trade leaders, vacationers, and changemakers, it’s a call-to-action to make use of tourism as one among many options to mitigate local weather change, overtourism, and ecological degradation. That includes actual tales and skilled insights from inspiring voices and organizations, the collection creates an in-depth look into how sustainable and regenerative tourism helps individuals, the planet, and prosperity.
“Intrepid: Function Led Journey” follows native group members Fernando Rodriguez, Maritza Chacacanta, and Alejandrina Vega Punal as they journey by way of distant mountainous communities within the Sacred Valley; go to their porters’ warehouse in Ollantaytambo, the gateway to Machu Pichu; and discover Intrepid’s contribution to preserving tradition and selling financial growth by way of tourism.
The collection additionally options an interview with Intrepid Journey CEO, James Thornton, sharing how Intrepid’s world scale is leveraged to create constructive change and worth for native communities.
Sara King, Normal Supervisor of Function at Intrepid, stated, “Sustainability isn’t a aggressive benefit. We all know it should take a collective effort for the trade to make progress on our objectives.” King continued, “We hope that showcasing the work of our group in Peru to maintain cultural traditions, create worth that stays inside native communities, and positively form the way forward for journey evokes different operators to consider how tourism may be accomplished responsibly.”
Journey Redefined comes at a important time for the worldwide tourism trade. As of Q1 2025, the World Tourism Barometer reported that world worldwide vacationer arrivals grew 5% in comparison with 2024, placing the trade on monitor to succeed in a brand new document this yr. The total restoration of world tourism creates an urgency to rethink how the trade operates.
Randy Durband, CEO of GSTC, stated, “Journey Redefined is a strong reminder that each journey holds the potential to go away a constructive legacy.” He added, “Most of the featured tales come from GSTC Members who’re already placing these values into follow. They function real-world examples of what’s attainable when sustainability is positioned on the coronary heart of tourism.”
Filmed throughout six continents utilizing native movie crews, this formidable collection spanned greater than 50 filming days to create 24 cinematic quick movies, 22 thought management movies, 10 skilled interviews, and three case research. The movies showcase sustainable greatest practices and study the function of tourism in selling biodiversity conservation, carbon reductions, inexperienced mobility, accountable waste practices, equitable financial growth, cultural preservation, and accessible experiences.
Max Smith, Founder and Managing Director at Content material With Function, stated, “We now have embedded sustainability into each step, reflecting our environmental commitments, from utilizing native crews to telling real-life tales that empower communities and shield the planet – proving {that a} flourishing, sustainable trade isn’t a distant imaginative and prescient. It’s occurring proper now, and all of us have a task to play on this transformation.”
From the coasts of California to community-led conservation in The Philippines, Journey Redefined takes viewers on a journey throughout continents to satisfy pioneers who’re radically re-thinking tourism to make it work for individuals and the planet. Start your journey right here.
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