On the lookout for some new coasters? How a couple of memento of a particular cruise? Holland America Line has solved each quests.
Holland America Line friends can now take residence a significant piece of their cruise with the debut of a brand new retail merchandise: a set of 4 coasters produced from upcycled carpet that was used on board a number of of the cruise line’s ships.
Developed in partnership with Danish carpet producer Dansk Wilton, these coasters are the primary recycled carpet product ever supplied on the market within the cruise business.
Obtainable solely in Holland America Line’s onboard retailers, they function a bodily illustration of the model’s dedication to recycling waste.
“This mission displays our ongoing journey towards extra sustainable practices,” My Nguyen, director of inside design at Holland America Line, stated in a information launch.
“These coasters are a tangible instance of how discarded sources may be given a second life within the very atmosphere they got here from. We’re proud to be the primary within the business to accomplice with Dansk and innovate carpet waste into lovely usable merchandise that our friends can take pleasure in,” Nguyen stated.
Thus far, 12,000 coasters have been created from the three,300 kilos of carpet waste retrieved throughout varied dry-dock tasks on Oosterdam, Eurodam and Nieuw Amsterdam over the previous two years.
They’re made utilizing Dansk Wilton’s revolutionary ReBond materials — the identical upcycled textile utilized in Holland America Line’s architectural signage — and show how round design can rework waste into particular, practical merchandise.
The coasters are a part of Dansk’s pioneering Re:Form initiative, a sustainability-focused design program aimed toward discovering methods to rework and reuse carpet waste.
Along with coasters, future plans for the mission embrace utilizing Holland America Line carpet waste to create notebooks, postcards, “don’t disturb” door indicators, paintings and different objects that can be offered on board.
The coasters can be obtainable in onboard retail retailers fleetwide by the top of October 2025, providing friends a novel option to keep in mind their voyage — and an opportunity to help sustainable innovation at sea.
Photographs courtesy of Holland America Line
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