As we step into our thirty fifth yr of fixing lives by journey, we’re doing so with a neighborhood that’s stronger, and extra united, than ever.
FY25 didn’t simply develop the enterprise, it made historical past. We smashed our gross sales targets repeatedly, with 20% general progress in international gross sales, ending the yr in spectacular vogue with a 40% progress in gross sales in July. However it wasn’t nearly rising the enterprise, it was about rising ahead, as a neighborhood.
Enterprise Growth Snapshot
- 20% progress in international gross sales manufacturing*
- Unbelievable finish to the yr with 44% progress in US gross sales in July 2025
- Over 300 new journeys launched, taking us to over 1,000 journeys – our most bold product yr in G historical past!
- Web Promoter Rating as much as 78 (elevated by 2 factors)
- Over 20 international awards joined the G trophy cupboard
Innovation in Movement
We made historical past with our biggest-ever product growth yr, hitting 1,000 journeys throughout new locations (hey Moldova, Pakistan and Panama), journey kinds, and all continents. We introduced again previous favorites with a recent twist, from Sri Lanka crusing to the Philippines and West Africa. And we went deeper, taking vacationers additional off the vacationer path, opening up new methods to see widespread locations together with Indonesia, Japan, Belize and The Stans. We additionally launched 9 new journeys on our house turf of Canada.
Our Web Promoter Rating hit 78 (that’s distinctive in our trade!) and our Expedition ship crushed it with a jaw-dropping NPS of 91. Expeditions followers are actually spoiled for selection after we greater than doubled our providing, with the relaunch of journeys to the Arctic Circle and Scottish Isles – we actually have a departure in summer season 2026 consistent with the photo voltaic eclipse!
Let’s not overlook Solo-ish, our sizzling new journey fashion which celebrates journey for your self, not by your self. Launched in September 2024, Solo-ish rapidly captured the hearts of solo vacationers, with passenger quantity exceeding different latest journey fashion launches by 40%. We’ve been supporting adventurous solo vacationers for over three many years, however with the introduction of this modern new journey fashion, G Adventures has cemented its place as one of many world-leading solo journey suppliers. With Morocco, Vietnam and Greece, and China main the cost for Solo-ish bookings, we’re seeing 75% solo feminine vacationers, and the common age of 45, confirming our hunch that solo journey is on the rise amongst this demographic who need to get out and discover the world with like-minded vacationers. This motion is simply getting began.
After which there’s Geluxe, which smashed its gross sales targets within the first six months, making it probably the most profitable gross sales driver from our previous three journey fashion launches. This new upgraded journey fashion provides a trendy new option to probe for vacationers looking for energetic adventures married with one-of-a-kind lodging, unimaginable foodie experiences and a deal with local people engagement. There’s clearly urge for food amongst extra seasoned vacationers, with a mean age of 56 and 35% of vacationers being aged 60-69. Morocco, Vietnam, Egypt, Ecuador and Mexico are high picks for Geluxe, with mountain climbing the Rif mountains, sleeping in a family-owned villa overlooking Lake Oudiane, sleeping on the Nile aboard a standard dahabiya boat, nights in bungalows overlooking the sweeping rice paddies of Pu Luong and hikes to see historical archaeological websites nestled in Cotopaxi Nationwide Park all on supply.
A Decade with Nationwide Geographic Expeditions – and 10 Extra to Come!
In 2015, we joined forces with Nationwide Geographic Expeditions with a shared imaginative and prescient that will change the best way vacationers discover the world. Ten years later, we’ve modified lives, supported 25 social enterprise initiatives, and uplifted over 50,000 native individuals. In July 2025, we introduced our shared dedication to 10 extra years of innovation and connecting vacationers to individuals and the planet in a significant and impactful means by Nationwide Geographic Journeys and Nationwide Geographic Household Journeys product traces.
Extra Bling on the Cabinets!
Right here at G Adventures, we dwell by our core values and attempt to ‘Lead with Service’, ‘Create Group and Happiness’ and ‘Love Altering Individuals’s Lives’. Prior to now six months, we now have picked up a minimum of 20 new awards around the globe, from ‘Finest Journey Operator’ and ‘Finest for female-led adventures’ to the ‘Sustainable Future Award’ and ‘Inspiring Innovation Award’.
Influence that Issues
We’ve all the time mentioned it’s not simply the place you go, it’s the way you present up. In FY25, we confirmed up huge:
- 1.9 million timber planted this yr, pushing our whole to over 4.3 million timber as a part of our Timber for Days initiative. Bringing communities into the local weather disaster resolution, Timber For Days uplifts 116 native communities around the globe.
- We launched 18 new neighborhood initiatives, bringing us to over 117 initiatives and nearer to our Challenge 300 goal for 2030.
- Over $1 million USD was contributed to Planeterra by our Elevate the World worker fundraising campaigns and G Adventures help, serving to them to achieve extra native communities around the globe by their neighborhood tourism growth initiatives
Communityship in Motion
- Our Love the World marketing campaign set data as our largest-ever lead gen initiative with over 130,000 international entries – it was about extra than simply constructing our database, it was about constructing our neighborhood, inviting vacationers to dream huge, share tales, and have a good time the enjoyment of seeing the world with somebody they love.
- Our new loyalty program celebrates those that’ve caught with us by thick, skinny, and hundreds of kilometers, as a result of this isn’t only a firm, it’s a neighborhood.
- We introduced 500 trade professionals collectively for GX India in September, elevating $240,000 and cementing GX as the worldwide summit for neighborhood tourism.
- We’re gearing up for GX Jordan, set to be our greatest and boldest but, aligned with our thirty fifth anniversary celebrations and over 600 attendees!
- We launched Give AF (Give A Fund), providing our neighborhood of workers to decide in to offer a f**ok about communities around the globe, donating a proportion of their wage to assist construct new initiatives. Not solely has the response from our workers been unimaginable, however we matched each donation in July. Why? As a result of collectively, we don’t simply make ripples, we transfer tides.
Vacation spot Development Watch
Morocco: Morocco has skyrocketed into the highlight this fiscal yr, with a 55%* progress in gross sales and taking high spot for the most well-liked vacation spot for our Solo-ish and Geluxe vacationers. Our youthful vacationers are taking observe too, with Morocco capturing to 2nd place (from sixth) amongst our 18-to-Thirtysomethings. To help the expansion throughout the MENA area, G opened a model new workplace – The Souk – this summer season, which is able to deal with all operations throughout the area and can play house to our unimaginable operations workforce, whose experience earned Morocco an impressive NPS of 81 this previous yr.
The Stans: Everyone appears to be speaking about The Stans and our reserving knowledge is mirroring the will for this stylish new Central Asia possibility. Uzbekistan has seen a 44%** improve in passengers, whereas Kyrgyzstan sees a 32%** improve. G Adventures has simply launched our first 18-to-Thirtysomethings journeys, making us the primary international youth supplier to open up these unimaginable Silk Street locations to youthful vacationers.
Peru: As one in all our largest locations, any shift in passenger progress is noteworthy for this South American favorite. However over the previous 12 months, we’ve seen an unimaginable 23%** improve in vacationers to Peru. Equally widespread amongst Brits and People, we’ve seen our common age improve from 35 to 38 following the introduction of our Geluxe and Solo-ish product, with vacationers of their 70s and 80s selecting to discover the tradition, wildlife and landscapes of this gem.
Galapagos: Connection to nature is best when it’s shared – that’s what our reserving knowledge is telling us. With 77% of bookings being for 2 individuals (vs our international common of 41%), our vacationers are desirous to expertise this once-in-a-lifetime vacation spot not solo, however with somebody they love.
Sri Lanka: This summer season G Adventures relaunched its widespread Sri Lanka crusing journeys, which provides vacationers the choice to discover the southern shoreline of the island whereas sleeping on board a 54ft catamaran. This fiscal yr, we’ve seen a 40%** improve in vacationers to this South Asia jewel, which proves widespread amongst repeat prospects (52% are repeat) drawn to Sri Lanka’s wildlife, numerous landscapes, scrumptious delicacies, historic websites and pleasant locals.
Indonesia: Past Bali – With the introduction of 20 new journeys this fiscal, we’ve seen a ten%** improve in passengers to Indonesia this fiscal yr. With new choices on supply, taking vacationers past the standard hotspots to barely-explored areas together with distant Sulawesi, the place they’ll uncover the tradition of the Torajan individuals, and Kalimantan, in Indonesian Borneo, the place they’ll spend time at a sanctuary for rescued orangutans, hike within the jungle and admire the unspoilt great thing about the area whereas staying in a standard klotok boat. These experiences are rigorously organized and designed to create a constructive impression on communities, whereas exhibiting vacationers the cultures and corners of the world which are typically unseen.
Jordan: With the unrest within the area, Jordan’s tourism has been closely impacted over the previous two years. Regardless of this, Jordan stays open and able to welcome vacationers wanting to discover its wealthy historical past, tradition and landscapes and G Adventures has seen a major rebound in vacationers reserving journeys, with a 40%* improve in gross sales previously 12 months. With new energetic itineraries launched earlier this yr, vacationers can now lace up their mountain climbing boots and discover parts of the traditional Jordan path on foot.
FY25 was a yr of report highs, mass innovation and significant progress. And the journey doesn’t cease there. To have a good time 35 years of fixing lives by journey, we now have some huge methods up our sleeves… simply watch for GX Jordan!
*Information primarily based on bookings made between 1 August 2024 and 31 July 2025 versus the identical time interval the earlier yr.
** Information primarily based on vacationers visiting locations between 1 August 2024 and 31 July 2025 versus the identical time interval the earlier yr.
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