Brazil is able to open a brand new window to the world. And what’s revealed on the opposite aspect goes far past breathtaking landscapes: there are dense forests, untouched seashores, monumental rivers, and communities that protect ancestral information with satisfaction and affection. This new perspective is an invite to enchantment and has a hard and fast deal with: https://parquesnaturais.visitbrasil.com/en/.
Developed by Go to Brasil (EMBRATUR – Brazilian Company for Worldwide Tourism Promotion), the portal is a world showcase that highlights Brazil’s pure settings, selling tourism that strikes, connects, and transforms. Extra than simply presenting locations, the platform goals to draw extra worldwide vacationers to Brazilian parks and invite them to really feel the nation in its most genuine type.
Initially, navigating the location reveals seven itineraries that intertwine biodiversity, tradition, and out of doors actions, rigorously chosen to supply a real immersion into Brazil’s numerous territories. These are paths that transcend the visible, awakening the senses, stimulating connection, and fostering a way of belonging. To make sure a whole and accessible expertise, the collection of itineraries additionally thought of technical standards equivalent to connectivity with airports and bus terminals, help construction within the parks, and availability of knowledge for vacationers.
“Folks wish to journey with that means and expertise one thing really touching. And Brazil has that energy to maneuver, to welcome, to rework. Our parks are way more than lovely landscapes. They maintain the historical past, tradition, and methods of lifetime of those that stay off the land and with it. With this initiative, we’re inserting these territories on the heart of our worldwide technique, exhibiting that it’s potential to preserve nature, generate revenue, create alternatives, and nonetheless enchant guests. That is the Brazil we wish to divulge to the world,” states Marcelo Freixo, President of Embratur.
The portal marks a brand new stage within the international promotion of nature tourism, providing worldwide audiences experiences with function, constructive influence, and a real reference to the territory.
The initiative is the results of a collaboration with the Semeia Institute, a non-profit philanthropic group that works to leverage the sustainable socioeconomic improvement of Brazilian parks and conservation items. The partnership adopts an revolutionary strategy by combining environmental conservation, strengthening native economies, and valuing conventional information.
“We at present have about 16 million visits to nationwide and state parks, however we will sustainably attain as much as 56 million visits per 12 months. Park tourism supplies distinctive experiences, well-being, along with producing employment, revenue, and environmental conservation in these territories. Strengthening visitation to our parks by international vacationers is a solution to place Brazil as a world energy in ecotourism and introduce the world to our individuals and our nature,” affirms Renata Mendes, Govt Director of the Semeia Institute.
A Nation that Strikes and Invests in Conservation
The platform debuts with two full itineraries that reveal the contrasts and beauties of the Brazilian territory: the Parks of the Emotion Route (“Rota das Emoções”), alongside the coast and surrounding vibrant areas of the Northeast, and the Central Amazon Parks, amidst the grandeur of the biggest tropical rainforest on the planet.
That is solely the primary part of the undertaking. Quickly, 5 different itineraries will likely be added to the platform, totaling seven methods to expertise the deepest variety of Brazil, from the golden Cerrado (Brazilian Savanna) to the canyons of the South, from the mountains of Espírito Santo to the ancestral trails of indigenous peoples, masking all areas of Brazil. It’s an invite to the plurality of landscapes, information, and feelings that make the nation a singular international vacation spot.
Emotion Route: A Northeast That Touches the Soul
Amidst wind-sculpted dunes, winding rivers, and traditions that span generations, the itinerary of the Parks of the Emotion Route is born, celebrating a delicate, heat, and unforgettable Brazil. The journey connects the states of Maranhão, Piauí, and Ceará, revealing landscapes the place nature and tradition stroll aspect by aspect.
On this journey, icons shine, such because the Lençóis Maranhenses Nationwide Park, a white-sand ecosystem with crystal-clear lagoons, acknowledged by UNESCO as a Pure World Heritage Website; the Parnaíba Delta, with its river labyrinths and flocks of crimson birds; and the charming village that provides its title to the Jericoacoara Nationwide Park, the place the sundown is a every day ritual of reference to nature.
Encounters that awaken the senses reinforce how unforgettable this route will be: the silence of a sundown kayak journey on the Camurupim River; the glow of luminous plankton within the waters of Atins; the heat of a sundown picnic in Lençóis; and the fragile gesture of crochet artisans, who embroider tales beneath the palm timber.
Central Amazon: Grandeur, Thriller, and Ancestral Connection
Within the inexperienced immensity of the Central Amazon, Brazil reveals itself in its most wild, majestic, and sacred type. Within the state of Amazonas, the second itinerary invitations the traveler to immerse themselves in one of the preserved areas on the planet—acknowledged by UNESCO as a Pure World Heritage Website and Biosphere Reserve. A journey between limitless rivers, dense forests, and cultures which have resisted for hundreds of years.
The route encompasses the Anavilhanas Nationwide Park, the Jaú Nationwide Park, and the Adolpho Ducke Forest Reserve, along with the Mamirauá Sustainable Growth Reserve, true sanctuaries of biodiversity, the place each path and each river is a dive into wildlife and each silence echoes ancestral knowledge.
Actions embody crusing via river archipelagos; nights in ecolodges within the coronary heart of the forest; paddling via serene streams (igarapés); rituals with indigenous communities on the banks of the Rio Negro; and an immersion within the affective Amazonian delicacies, the place the flavors carry tales of resilience and belonging.
Really feel Brasil: The place Nature Meets Emotion
The Pure Parks portal connects with Really feel Brasil, one other strategic initiative by Embratur, by highlighting varied experiences current in its portfolio. Collectively, the 2 tasks reinforce the identical mission: to current to the world a rustic made from genuine encounters, residing territories, and remodeling feelings.
Created in partnership with Sebrae (Brazilian Service for Assist to Micro and Small Companies), Really feel Brasil brings collectively 101 vacationer experiences distributed throughout all areas of the nation. Greater than only a assortment of itineraries, it’s a mosaic of experiences led by those that work in conservation, share, and provides life to the information of the “deep Brazil.” From uncommon hen watching within the Amazon to a safari within the Pantanal, from coral regeneration in Porto de Galinhas to rituals with indigenous peoples in Bahia, every proposal is an invite to enchantment and transformation.
With variations accessible in six languages, Really feel Brasil positions the nation as a plural, vibrant, and welcoming vacation spot. Roughly 70% of the experiences are provided by micro and small companies, 59% are led by ladies, and over 80% give attention to social inclusion, variety, and sustainability. A finalist for the Skift IDEA Awards 2025 – Folks & Neighborhood and the Metropolis Nation Place Awards 2025, the initiative is a celebration of the human drive that drives Brazilian tourism.
Brasis Plan: Innovation, Variety, and Sustainability
The platform on Pure Parks is a part of a broader worldwide promotion technique, aligned with Brasis Plan – Worldwide Tourism Advertising and marketing Plan 2025-2027, developed by Embratur in partnership with Sebrae and Getulio Vargas Basis (FGV).
Primarily based on three pillars—innovation, variety, and sustainability—the plan guides Brazil’s international motion as a vacation spot for genuine, inclusive, and transformative experiences. Greater than selling landscapes, the nation encourages tourism that evokes, connects, and strikes, remodeling each journey right into a hyperlink between nature, tradition, and humanity.
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