Brazil expanded its presence as a worldwide chief in ecotourism and journey journey with a brand new coaching module on the Brazil Journey Specialist (BTS) platform. The initiative, led by the Brazilian Vacationer Board (Embratur) in partnership with Sebrae (Assist Service for Micro and Small Enterprises), was formally launched throughout AdventureELEVATE Latin America 2025, a serious occasion hosted by the Journey Journey Commerce Affiliation (ATTA) in Bonito, certainly one of Brazil’s premier journey tourism locations.
With locations resembling Chapada dos Veadeiros, Pantanal, Rota das Emoções, Ilhabela, and Foz do Iguaçu, Brazil provided a various portfolio for adventure-seeking vacationers. The course was designed to coach worldwide journey professionals to change into true consultants in Brazil’s most iconic nature and journey locations.
“Brazil is the proper vacation spot for these looking for journey, ecotourism, and enjoyable. We wish professionals all over the world to be well-prepared to advertise these experiences, understanding our sights, infrastructure, and strategic alternatives in depth,” stated Marcelo Freixo, President of Embratur. “This new module strengthened Brazil’s management on this phase and bolstered our place as a aggressive, various, and sustainable vacation spot.”
“The Brazil Journey Specialist as soon as once more showcases Brazil’s management in selling professional-level journey and ecotourism providers to the worldwide market. It’s an instance for different nations on find out how to present sensible instruments to organizations throughout a nation in an effort to enhance their capabilities and providers,” stated Nicolás Caram, Latin America Director on the Journey Journey Commerce Affiliation.
“Throughout AdventureELEVATE Latin America, we launched the Brazil Journey Specialist platform in collaboration between Embratur and ATTA, reaching over 50 specialised Brazilian companies and 50 worldwide tour operators and journalists. We are going to proceed supporting the supply of such alternatives to folks and locations with the potential to draw journey vacationers from all over the world,” added Caram.
Brazil Journey Specialist: Free, Versatile & Worldwide
Launched by way of a strategic partnership between Embratur and Sebrae Nacional, the Brazil Journey Specialist platform is free and accessible in each English and Spanish. It has already attracted over 1,500 registered customers from nations resembling Argentina, america, Spain, the UK, Peru, and Paraguay, and had issued over 400 certifications.
The brand new module joined a rising portfolio of thematic content material accessible in video, imagery, promotional supplies, and skilled insights. Customers may personalize their studying journeys primarily based on their shopper profiles. After finishing the coaching, contributors acquired the Brazil Journey Specialist certificates, acknowledged by Embratur.
Licensed professionals additionally gained entry to unique advantages, resembling invites to famtours in Brazil and advertising and marketing help supplies to higher promote the nation overseas.
Entry the platform: www.BrasilTravelSpecialist.com
Empowering Native Enterprise and Sustainable Improvement
In response to Décio Lima, President of Sebrae Nacional, the coaching straight benefited Brazil’s small tourism companies:
“This was a strategic motion to advertise Brazil globally. Practically 95% of tourism companies in Brazil are small enterprises. Supporting their progress by way of skilled coaching helped generate extra jobs and revenue throughout the nation.”
Highlight on Bonito and AdventureELEVATE Latin America 2025
Held in Bonito from 27-30 April 2025, AdventureELEVATE Latin America gathered world tour operators, journey brokers, and advertising and marketing consultants to share insights and promote sustainable journey journey. The occasion featured:
- Inspiring keynote talks
- Interactive workshops
- Immersive area experiences in Bonito’s pure landscapes
- Strategic networking classes to attach world gamers
Bonito, recognized for its crystal-clear rivers, caves, and considerable wildlife, stood out as a mannequin vacation spot for sustainable tourism. Actions resembling snorkeling, caving, and mountaineering raised consciousness about environmental conservation, supported by a strong native tourism infrastructure dedicated to accountable practices.
Embratur – Go to Brasil
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