This agreement will grant ATTA members unrestricted access to the beSMART System, an online conservation and promotion advisory developed by B Corp certified BehaviorSMART. The first-of-its-kind platform was designed to coincide with how people psychology drives decision-making and offers businesses in the tourism industry practical steps to follow sustainable practices that create visible, beneficial impacts on the environment, society, and the economy.
As part of this partnership, ATTA members will receive a 20 % discount on the beSMART Platform subscription, giving them access to a comprehensive range of Sustainability Topics, including topics for reducing plastic waste, water consumption, carbon footprint, pressure on hotspots, respecting local norms and much more. Each issue includes practical, step-by-step assistance designed to make lasting travel both visible and reasonable, independently of a company’s size or resources. These actions have helped travel companies reduce waste by more than 30 % or increase the demand for local foods by 15 %.
Cognitive Economics: The Unique Path to Sustainability
The beSMART Program stands out for its behavioural economics foundation. The development organization, BehaviorSMART, utilizes perspectives from people philosophy to encourage micro-actions that lead to larger, long-term lasting results. Tourism professionals can use the platform to develop and level sustainable initiatives that produce quantifiable results across a range of their operations.
Working with BehaviorSMART gives us a crucial creative strength at the ATTA, enabling us to meld our experience in adventure travel with cognitive science to encourage and empower tourism industry professionals to effect positive, long-term change, according to Gustavo Timo, VP of Sustainability and Impact at the ATTA. This enables us to help our members in even more important ways, giving the tools and insights needed to create experiences that promote responsible go practices and advance the economy toward a more sustainable potential.
Looking Ahead: What This Partnership Means for the Industry
This partnership is poised to make significant changes in the adventure travel sector and beyond with sustainability at the heart of both organizations ‘ goals. Through concerted efforts, ATTA and BehaviorSMART are dedicated to helping businesses make responsible travel decisions that are respectful of both their customers and the environment.
” With the beSMART Platform, we aim to make sustainability easy, actionable, and affordable for all tourism businesses, regardless of their size and resources. This partnership with the ATTA allows us to extend our innovative tools to ATTA’s global network of tourism professionals who prioritize sustainability, helping them easily implement practical, science-backed solutions that drive real impact”, says Gergana Nikolova, CEO and Co-founder of BehaviorSMART. ” ATTA and its community is recognized internationally for its leadership in sustainability, and we are very proud to support each other in this partnership and sincerely believe in the impact it can have.”
Upcoming Initiatives &, Future Collaborations
BehaviorSMART is hosting an introductory webinar on how the platform operates and how it can seamlessly integrate sustainability into daily operations to help tourism professionals discover the power of the beSMART Platform.
To accommodate global attendees, two webinar sessions will be available: one on 4 November timed for participants across Europe, MENA, and Asia, and a second session on 6 November designed for attendees from the Americas.
In the upcoming months, additional joint activities will be made public.
About BehaviorSMART
BehaviorSMART is a B Corp-certified business that applies behavioral science research to improve the effectiveness and impact of sustainability solutions in the tourism sector. BehaviorSMART offers advisory services and training programs designed to promote lasting behavioral change and assist businesses in the tourism sector in achieving the Sustainable Development Goals ( SDGs ) and achieving Net Zero operations.
The company’s latest innovation, the beSMART Platform, launched on 1 August 2024, serves as a hub-and-spoke solution for an endemic issue. By integrating practical sustainability measures with behavioral insights, the platform supports tourism professionals worldwide—across the Nordics, Netherlands, Ireland, Switzerland, Scotland, the U. S., and beyond—in making sustainable practices achievable and impactful. BehaviorSMART will continue to be at the forefront of the transformation of the tourism sector toward a more sustainable future thanks to these efforts.
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