In a landmark step towards transparency, accountability, and trade management, the Journey Journey Commerce Affiliation (ATTA) has launched its first Sustainability & Influence Report, providing an in depth look into how the group is embedding sustainability throughout its operations, occasions, academic initiatives, and group engagement.
“For over 20 years, sustainability has been a part of our DNA,” mentioned Shannon Stowell, CEO of ATTA. “This report isn’t a closing vacation spot—it’s the start of a brand new period of readability, motion, and shared progress.”
A Holistic Strategy to Influence
The 2024 report lays out key achievements throughout 5 main areas:
1. Membership Sustainability Dedication: ATTA launched a framework to information and assist members in adopting credible sustainability practices, supported by instruments such because the Sustainability Useful resource Middle and collaborations with Strategic Sustainability Companions.
2. AdventureEDU: Over 4,000 hours of coaching had been delivered to 208 college students throughout areas like Panama, Uzbekistan, and Fiji, empowering a brand new technology of sustainable tourism professionals. Programs emphasised rural tourism, group entrepreneurship, and sustainable product improvement.
3. Sustainable Occasions: ATTA’s occasions, together with AdventureELEVATE and the Journey Journey World Summit, built-in sustainability by means of venue choice, waste discount, and content material. For instance, the 2024 ATWS in Panama applied focused waste administration methods, diverting recyclable supplies and capturing metrics to drive future enhancements.
4. Tomorrow’s Air and the ATTA Sustainability Fund: Via its local weather initiative Tomorrow’s Air, ATTA helped take away 310 tonnes of CO₂ and diminished an extra 200 tCO₂e utilizing sustainable aviation gas. In the meantime, its newly created Sustainability Fund raised $48,800 in its inaugural yr; these funds had been invested equally between local weather motion and schooling.
5. Carbon Emissions Monitoring and Discount: In partnership with ecollective, ATTA accomplished its first full carbon accounting cycle and exceeded its stretch discount aim with a 12% lower in emissions in comparison with 2023. The typical footprint per delegate dropped to 1,969 kg CO₂e.
Wanting Forward: B Corp Certification
Reflecting its inside alignment with its exterior mission, ATTA has formally begun the method to develop into a licensed B Company by the tip of 2026. This dedication reinforces ATTA’s pledge to mannequin the type of accountable management it advocates all through the worldwide journey journey group.
“This report is a snapshot in time of our progress,” mentioned Gustavo Timo, ATTA’s President. “However extra importantly, it’s a residing dedication to continue to learn, bettering, and taking motion alongside our world group.”
A Name to the Business
ATTA’s Sustainability & Influence Report is greater than an organizational replace, it’s an invite to the journey journey group to collaborate, innovate, and lead with objective.
Learn the complete report right here and be a part of us on this journey towards making journey journey a real drive for good.