The Journey Journey Commerce Affiliation (ATTA) and the UnTours Basis (UF) have formally joined forces to offer entry to catalytic funding for tourism-based companies making a distinction of their communities. The partnership will energy the UnTours Basis’s Reset Tourism Fund, which presents versatile, inexpensive capital to companies that by the character of their operations, location, and possession, generate the best optimistic impression regionally.
From enabling restoration from pandemic and local weather disruptions to fueling future progress, the Reset Tourism Fund will prioritize corporations whose work strengthens communities, advances sustainable practices, and evokes the following era of accountable vacationers.
As a part of the settlement, ATTA will promote the Fund to its community of over 30,000 journey professionals, sharing each the chance to use for funds and to contribute as donors. The collaboration will embody focused communications via Journey Journey Information, ATTA member channels, and social media, making certain the widest attain to changemakers within the journey journey sector.
“We’re thrilled to associate with the UnTours Basis to amplify the impression of the Reset Tourism Fund,” mentioned Shannon Stowell, CEO of ATTA. “This collaboration aligns with our mission to attach, help, and encourage a worldwide group of leaders who’re constructing tourism that’s each accountable and resilient. By combining our networks and experience, we will help the companies creating actual change not simply survive, however thrive.”
The UnTours Basis will lead the operational aspect of the Fund, from managing purposes to creating investments, whereas providing ATTA members particular precedence consideration for funding. In flip, ATTA will help due diligence efforts and highlight investee success tales, significantly from inside its membership.
The partnership is about to launch public advertising and marketing in late 2025, with alternatives for journey journey companies to entry the capital and assets they should strengthen their communities and the business as a complete.