Imagine your trip appearing when people search for new experiences on Google, as it does in Google’s Things to Do. Reach millions of travelers who search for a trip, experience, or interest – and sell your experience with eye-catching pictures and strong booking options! Tour operators can then manage their entries directly from their Google Business Profile or a preferred communication companion, making it simpler than ever to do so.
How can travel operators grow their businesses using Google Things to Do?
Google ‘ Things to do’ is a free and paid function that helps individuals searching on Google discover and guide tour, pursuits, and attractions. The system enables tour operators to get more customers and promote their goods in a convincing way.
- Increasing Coverage: Think of’ Things to do’ as a online shop on Google. It displays your tours, events, and attractions alongside your Company Page and searches Google for them in designated carousels and featured modules.
- Google’s” Things to Do” has a precise approach, which aims to appeal to users who are looking for activities in your area. You’re reaching out to potential buyers who are already ready to make their future enjoyable experience.
- Budget-friendly powerhouse: Increase your ROI and gain more exposure for” Things to Do” for free, and increase your orders with promotions when you’re ready to grow.
Ready to get started?
To getting noticed, you must first possess a presence. Set up your Google Business Profile and modern shop there. A Business Profile shows people important details, such as your address, starting hours, and testimonials. Increase visitor engagement by encouraging customers to read reviews, and enhance the appeal of your page with visible content like images or videos.
Then you’re ready to promote your trips. There are two ways to accomplish this:
1. Manage your products from your Google Business Profile.
Now, you can get started with Things to Do without any integration needed. If you have a business profile, and are either an attraction or a tour operator, you should see an “Activities” section. From here, you can create detailed product listings with compelling descriptions, visuals, pricing, and a booking URL. See here for more details.
2. Link your ordering program
Connect with one of Google’s approved connectivity partners to showcase your activities on Things to do.
Want to learn more?
To learn more about Google Things to Do, you can visit our innovative program, which was created in collaboration with Tourpreneur. You can learn more about:
- What is Stuff to Do and how it fits into Google’s go products,
- The advantages for trip and action businesses,
- Eligibility requirements for inclusion,
- How to improve your serve.
You can also schedule a consultation with a small business consultant, who can advise you through the ins and outs of Google Business Profiles, or browse our help center content.