A vibrant orange tulip has been named as the latest signature tulip for Holland America Line. Named “Savour the Journey,” the tulip celebrates the 153rd anniversary of Holland America Line.
The tulip serves as a residing image of the model’s Dutch heritage and longstanding ties to Dutch tradition, craftsmanship and custom. The naming ceremony was celebrated on the iconic Keukenhof Gardens within the Netherlands.
“Our Dutch heritage is central to who we’re, and naming our Savour the Journey tulip at Keukenhof is a significant expression of that connection,” Nico Bleichrodt, vice chairman, worldwide gross sales and advertising, Holland America Line, stated in a press launch.
“We’re deeply grateful for the chance to call this tulip and for the care and craftsmanship behind it,” Bleichrodt stated. “It displays the sense of intention that defines our model and the way we invite visitors to expertise the world.”
Cultivated by famend Dutch growers KP de Geus of Maveridge Worldwide solely for Holland America Line, the Savour the Journey tulip displays qualities lengthy related to the model: class, heat, hospitality and a focus to element.
Its daring orange petals and glowing yellow middle embody each custom and vitality, echoing the enduring connection between Holland America Line and the Netherlands’ wealthy horticultural legacy.
The tulip was formally named throughout a ceremony at Keukenhof that introduced collectively Holland America Line leaders, companions and visitors to mark the second.
The occasion traced the year- lengthy journey to seek out and undertake the brand new tulip, highlighting the cruise line’s longstanding relationship with Keukenhof and its Dutch heritage.
This system culminated in a dwell sand-art efficiency that exposed the tulip’s identify, Savour the Journey, adopted by the formal dedication led by Captains Eric Barhorst and Jeroen Baijens, tulip grower KP de Geus, and tulip godmother and Olympic medalist Pleasure Beune. The celebration concluded with a champagne toast among the many blooming gardens.
A embellished Olympic medalist and one of many Netherlands’ most celebrated speedskaters, Pleasure Beune brings a deep private connection to the second.
A proud Dutch athlete who has partnered with Holland America Line since 2025, Beune embodies the identical spirit of excellence, heritage and ahead momentum that defines the cruise line.
In line with maritime custom — the place ships are formally named and welcomed into service with a godparent — Holland America Line prolonged that customized to its signature tulip.
Beune’s function as godmother to the Savour the Journey tulip displays the model’s seafaring roots whereas celebrating trendy expressions of Dutch tradition.
“It’s really particular to function godmother to this tulip,” Pleasure Beune stated in a press launch.
“There’s nothing extra Dutch than tulips and velocity skating — each are a part of our nationwide id,” she stated. “I like that Holland America Line is honoring its Dutch roots in such a significant manner, and ‘Savour the Journey’ displays a mindset I actually join with: taking delight within the path, not simply the end line.”
As a part of the tulip-naming celebration, Holland America Line additionally took half within the Bloemencorso Bollenstreek Flower Parade on April 18, an occasion that attracts round a million guests annually.
The cruise line final participated within the parade in 2013, when it unveiled its earlier signature tulip, and first joined in 1948 to mark its function in transporting tulips from the Netherlands to the US. This yr’s return continues that long-standing custom.
“We’re honored to proceed our longstanding relationship with Holland America Line in such a significant manner,” Ferry Huurman, Director of Operations on the Keukenhof, stated in a press launch.
“Flowers, and tulips specifically, are deeply rooted in Dutch custom, and welcoming a brand new tulip into our gardens is all the time a particular second,” Huurman stated. “Internet hosting this celebration collectively symbolizes the wealthy Dutch heritage we proudly share, in addition to the enjoyment that tulips convey to guests from world wide.”
Holland America Line’s Dutch heritage continues to form the visitor expertise right this moment, significantly on its Northern Europe cruises embarking from Amsterdam, Dover and Rotterdam.
From Dutch Day celebrations on board to regionally impressed delicacies and enrichment, the cruise line brings its roots to life all through the journey.
Cruise visitors can sail on choose Northern Europe itineraries that showcase this heritage whereas exploring among the continent’s most storied ports.
Itineraries embrace:
- 7-Day Viking Trails & Celtic Origins: Edinburgh Night Keep, June 14, 2026 — Reykjavik to Rotterdam
- 14-Day Baltic & Scandinavian Capitals, June 26 or 27, 2026 — Roundtrip from Rotterdam or Dover
- 7-Day Norwegian Fjords & Hidden Gems, Sept. 5, 2026 — Amsterdam to Rotterdam
- 13-Day Fjords of Norway, Sept. 19, 2026 — Rotterdam to Dover
- 15-Day Arctic Journey & Northern Lights, Oct. 15, 2026 — Dover to Rotterdam
- 7-Day Norwegian Fjords & Sognefjord, Could 8, 2027 — Roundtrip from Amsterdam
Pictures courtesy of Holland America Line
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