Award-winning content material advertising and marketing company GLP Movies (GLP) has partnered with the Oregon Coast Guests Affiliation (OCVA) to launch a complete multi-format accessibility content material marketing campaign that redefines how locations strategy accessible journey. This 12-month collaboration combines compelling storytelling video and written content material with sensible journey planning guides, setting a brand new normal for inclusive tourism and demonstrating GLP’s experience in vacation spot partnerships. The marketing campaign strikes past conventional compliance-focused accessibility data to create emotionally resonant content material that celebrates functionality and journey.
GLP Movies Brings World Experience to An Thrilling U.S. Accessibility Marketing campaign
OCVA chosen GLP for this premier content material advertising and marketing marketing campaign as a result of their confirmed observe document in strategic communications, sustainability storytelling, and international experience in sustainability, stewardship, and inclusivity in journey.
“This marketing campaign could be very a lot aligned with our mission of sustainable journey. If you cannot embody everybody and take away limitations to accessing the outside, you possibly can’t actually be sustainable,” stated Rob Holmes, founding father of GLP Movies. “We completely loved this partnership with OCVA—probably the most progressive and progressive DMOs throughout the USA. Our work collectively celebrates variety utilizing their emotional tales and excellent sources to indicate how OCVA is a real chief in tourism.”
Group-Centered Method Drives Participating Content material
Central to the marketing campaign’s success are Oregon Coast companies and non-profits that present real-world options to accessible tourism: motorized journey wheelchairs, fat-tire seaside wheelchairs, mobility-aiding walkways, coloration blindness glasses, new accessible transportation choices, and extra. These initiatives have been amplified by OCVA’s significant neighborhood relationships, mirroring GLP’s inclusion of actual person voices all through the content material improvement course of.
“GLP Movies performed an important position in our marketing campaign by leveraging their experience in impactful storytelling. The inclusion of actual person experiences from individuals who dwell with accessibility challenges daily was important to the inclusive design of our packages and this marketing campaign,” stated Arica Sears, Deputy Director of Oregon Coast Guests Affiliation. “GLP Movies understood this and did an unbelievable job of showcasing our area’s pure magnificence whereas guaranteeing that it stays accessible to all.”
Strategic Partnership Produces Complete Content material Library
GLP Movies created a complete toolkit that serves each as vacation spot advertising and marketing and as actionable steering for vacationers with disabilities, together with:
- Detailed journey guides overlaying journey planning, transportation, lodging, and regional accessibility throughout the North and Central Coast.
- Full-length movies showcasing genuine person experiences and accessibility options
- A bunch of social media movies for ongoing engagement.
- An entire library {of professional} pictures belongings documenting accessible experiences.
- Strategic media outreach producing ongoing protection, together with options in Backpacker Journal and the Journey Journey Commerce Affiliation.
Business Recognition Demonstrates Worth and Impression
The marketing campaign has already garnered consideration inside the journey trade, together with acclaimed GLP movie screening showcase occasions and ongoing media protection, demonstrating its influence on accessible tourism consciousness and GLP Movies’ repute as a frontrunner in full-service content material advertising and marketing.
“This partnership demonstrates how considerate and collaborative content material technique can remodel accessibility from a compliance checkbox right into a compelling cause to go to a vacation spot,” stated Rob Holmes. “The Oregon Coast is accessible and it is actively welcoming, and that distinction makes all of the distinction in how vacationers with disabilities understand and plan their adventures. This challenge exemplifies our mission of serving to locations turn out to be market leaders by way of strategic storytelling and content material that drives constructive change.”
About GLP Movies
GLP Movies (GLP) is an award-winning, full-service content material advertising and marketing company devoted to sustainability, serving to top-tier international manufacturers reposition and turn out to be market leaders. As trusted companions with over 16 years of expertise, GLP collaborates with mission-driven manufacturers and locations to craft impactful storytelling and strategic advertising and marketing campaigns that encourage travellers, have interaction commerce, and drive constructive change.
To entry the entire accessibility content material library, marketing campaign sources, and pictures, use the hyperlink to the full case research.
In regards to the Oregon Coast Guests Affiliation (OCVA)
The Oregon Coast Guests Affiliation (OCVA) is the official Regional Vacation spot Administration Group for the whole Oregon Coast as designated by the Oregon Tourism Fee (dba Journey Oregon). OCVA evokes journey and strengthens collaboration to create and steward a sustainable coastal financial system.
OCVA has the consideration of working with coastal communities to align partnerships, vacation spot improvement tasks, and vacation spot advertising and marketing with the imaginative and prescient of making “a coastal utopia for all.” This contains coastal stakeholders, new and returning guests, and the pure sources that make these coveted experiences so magical.
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