For the final twenty years, the Journey Journey Commerce Affiliation (ATTA) has crafted occasions for a thriving group of 1000’s of journey journey professionals to assemble, community, and study from each other. By way of these occasions, our collective dedication to collaboration, sustainability, and artistic partnerships has spanned continents and created a globally related community.
Whether or not you’re a very long time member or model new to the journey journey group, understanding the variations between ATTA-branded merchandise and occasions – not to mention deciding which to attend – may be tough, even for seasoned veterans.
This text is meant to information you towards discovering the proper match primarily based on the kind of firm you signify within the journey journey ecosystem, your skilled objectives, and particular person pursuits.
What to Anticipate and Commonalities
Earlier than we dive into breaking down the specifics of every ATTA occasion and product, let’s check out just a few commonalities of what you’ll be able to count on irrespective of which one you select to attend, wherever on the globe. Normally, you’ll be able to count on three key elements: connection, schooling, and expertise.
Connection occurs by structured and unstructured networking alternatives scheduled all through occasions. This contains Market, the place consumers and suppliers meet to debate product choices and objectives, MediaConnect, the place all delegates can meet media to coordinate working collectively, and the peer to see periods the place delegates have the possibility to share, collaborate, and study from one another. Extra informal, unstructured alternatives to satisfy like-minded people and construct relationships embrace the welcome reception, breaks between periods, closing get together, free nights within the vacation spot, and the Day of Journey.
Training is an integral a part of ATTA occasions, together with content material on the most recent traits, enterprise subjects, and thought management by panel discussions, audio system, and interactive roundtables. Hear from business specialists, leaders, and colleagues by participation in workshops and plenary periods — all on subjects related to journey journey. A collaborative surroundings is a key characteristic, as delegates and attendees share and study from each other.
Expertise contains the extra private, intangible, and spontaneous attributes that makes ATTA occasions so memorable. Consider it because the distinction between precise facetime and digital FaceTime. Whether or not it’s an epic welcome reception, Day of Journey, or assembly a kindred spirit alongside the best way, becoming a member of an in-person ATTA expertise affords a number of alternatives for enjoyable, connecting on a deeper degree with a world group of like-minded people, and immersion within the host vacation spot. A typical chorus amongst ATTA occasion attendees is, “I’ve discovered my folks.”
ATTA Occasions and Merchandise
Whereas all Journey-branded occasions and merchandise characteristic some key commonalities and attributes, now let’s check out the variations between them and dive into options of every, from largest to smallest.
Journey Journey World Summit
The Journey Journey World Summit is the most important occasion of the yr for journey journey professionals who work and play like no different business. Over the course of 4 days, an estimated 600-800 tour operators, lodging, vacation spot representatives, journey journey writers, business companions, and thought leaders from throughout the globe collect as one like-minded group to discover journey traits, rejoice milestones, and develop new connections. Occasion highlights embrace progressive concepts from keynote audio system, panel displays and workshops with professional voices, a market for consumers and suppliers, a “Day of Journey” to expertise the host vacation spot whereas networking on-the-go, and a MediaConnect session to pitch story concepts to worldwide writers and editors.
The Journey Journey World Summit is held yearly in a unique location across the globe.
Ultimate for:
- Companies in search of innovative thought management and inspiration, to kind partnerships and develop their community, and to attach with associates and colleagues from throughout the globe on the largest journey journey occasion of the yr
- Consumers and media who’re enthusiastic about each the host vacation spot and likewise world accompliceship alternatives to satisfy different locations and types attending the occasion
- Locations and business companions who wish to showcase their model to and construct relationships with consumers, media, and adventure journey firms from across the globe
AdventureELEVATE
Originally developed for North America, AdventureELEVATE is now a regional occasion held throughout the globe. It’s much like the Summit, however just a few key variations set it aside. For one, it’s smaller in measurement – about 300-500 delegates versus the 600-800 of the Summit. Just like the Journey Journey World Summit, the three-day AdventureELEVATE brings the journey journey group collectively for inspiration, schooling, and networking, however with regionally-focused insights and audio system. The smaller occasion measurement permits for extra intimate networking alternatives for each first-time and veteran delegates. Delegates can count on an ATTA-quality Market for pre-scheduled conferences between consumers and suppliers.
AdventureELEVATE is held annually in every area (at present in North America, Latin America, and Europe).
Ultimate for:
- Members of the ATTA group who need the important thing attributes of Summit however at a smaller, areaally-focused occasion to give attention to region-specific challenges, innovation, and affect
- Companies seeking to develop and increase their community, kind partnerships, and construct connections
- Consumers and media who’re enthusiastic about each the host vacation spot and likewise regional partnership alternatives with different locations and types attending the occasion
- Locations and business companions who wish to showcase their model to and construct relationships with consumers, media from particular markets (ie Europe, North America, Latin America, and so on.)
AdventureNEXT
AdventureNEXT helps put locations on the journey map. Smaller in measurement, AdventureNEXT is a host-focused, application-only occasion, held “on-demand” by locations enthusiastic about positioning themselves as enticing for his or her pure sources, cultural heritage, or distinctive actions. Native suppliers, invited by the host vacation spot, have the chance to current their merchandise to worldwide consumers and media by multi-day hosted adventures adopted by a Market and two days of keynote audio system and workshops designed particularly for regional subjects.
Ultimate for:
- Host locations and their suppliers seeking to develop their journey journey enterprise, develop worldwide halfnerships, and put their vacation spot and merchandise on the worldwide journey map
- Consumers who wish to increase their portfolio to incorporate excursions to the host vacation spot
- Media who’re enthusiastic about tales and experiences in regards to the host vacation spot
AdventureWeek
Designed by adventurers for adventurers, AdventureWeek is a fully-hosted adventure-based program designed for a small group of 10-20 consumers and media to expertise full immersion in the perfect journey alternatives of a vacation spot alongside an ATTA workers member. Every AdventureWeek concludes with a Market day to attach with native suppliers. A multimedia storytelling crew comes alongside, too, to doc the journey, create innovative content material, and promote the vacation spot by visible content material.
Ultimate for:
- Locations who’re in search of high-quality connections with consumers and media, market activation, content material creation, and schooling round journey product growth
- Consumers and media actively working to kind partnerships, develop itineraries, and write in regards to the host vacation spot
AdventureFAM
An AdventureFAM brings collectively a vetted group of esteemed journey commerce professionals (outdoor-focused tour operators, journey advisors, and media) to journey to a vacation spot and expertise a nature-based lively itinerary. Host locations obtain entry to key markets and help on itinerary curation, whereas tour operators, journey advisors, and media expertise the vacation spot by a fully-hosted journey. Not like AdventureWeek, AdventureFAM experiences will not be co-hosted by the ATTA, there isn’t a ATTA-organized Market, and an ATTA crew member doesn’t journey on AdventureFAMs.
Ultimate for:
- Locations who wish to start establishing relationships with the ATTA group of consumers and media
- Consumers and media from choose key audiences and markets actively working to kind partnerships, develop itineraries, and write in regards to the host vacation spot
AdventureConnect
Held everywhere in the globe in varied codecs – from informal networking to group outings to panel discussions – AdventureConnects are sometimes just a few hours lengthy and supply an opportunity to satisfy with people who reside or work in that area. They’re hosted domestically in main cities or hubs or at tourism conferences, expos, and occasions the place the journey journey group naturally gathers. Since they’re largely free to attend and solely require registering as an ATTA group member, AdventureConnects are a incredible introduction to the ATTA – come meet the crew and study extra! Nothing close by? You can even attend a month-to-month member join (which occurs just about within the ATTA Member HUB) and is led by members of our membership crew.
Ultimate for:
- Anybody new to the ATTA seeking to meet and make connections with journey journey professionals in an informal, enjoyable, and academic setting.
- Locations and business companions who’re enthusiastic about co-hosting the occasions to showcase their product and types to ATTA group
Different Issues
Past the descriptions above, members usually select to attend particular occasions for extra singular, private causes. Whereas not an exhaustive record, these can embrace:
Who else is attending
The ATTA publishes an inventory of attending delegates for Journey Journey World Summit and AdventureELEVATE occasions to permit the journey journey group to know prematurely who else goes. Typically members could determine to attend as a result of they wish to reconnect or join with a colleague, potential accomplice, or media member who may also be there.
Vacation spot curiosity
Whether or not private or skilled, all vacationers have particular locations that maintain particular curiosity to them. Many members select to attend an occasion for the easy purpose that it’s held someplace they’ve all the time wished to go to, and affords probability for skilled growth and enterprise alternatives with the host vacation spot.
Scheduling and accessibility
From private lives and busy schedules to the associated fee and carbon footprint of lengthy haul flights, there are a selection of causes members could solely have the ability to attend one occasion that’s near house or at a selected time of yr. Discovering one that most closely fits your schedule and way of life is a key purpose the ATTA works to make sure all occasions and merchandise meet the ATTA seal of approval.
Begin small
For anybody model new to the journey journey business or to the ATTA, an excellent place to start out is by attending an AdventureConnect. Right here, attendees can meet different ATTA members in that space, speak to an ATTA workers member who can reply any questions on what we do, and listen to from others about their expertise at ATTA occasions. Then, as soon as you’re able to proceed rising inside the group, you should definitely examine if there’s an upcoming AdventureELEVATE in your area!
Able to go?
All upcoming ATTA occasions may be seen on the occasion homepage. As beforehand talked about, participation in AdventureFAM, AdventureWeek, and AdventureNEXT is by utility or invitation solely.
There’s nonetheless time to register for the upcoming Journey Journey World Summit in Panama Metropolis, Panama, held 7-10 October 2024.
Registration has simply opened for AdventureELEVATE North America, which shall be held in Denver, Colorado, USA from 28-30 Could 2025.
Are you a vacation spot enthusiastic about internet hosting an ATTA occasion? Be taught extra about our Signature Occasions and Market Activation options, and use the Get in Contact kind to be related to the proper crew member in your area.
To remain updated with all occasion bulletins, you’ll be able to:
- Subscribe to ATTA emails, and replace your communication preferences
- Comply with the ATTA on social media: LinkedIn | Instagram | Fb
- Be part of the ATTA’s on-line group, the HUB
- Join along with your group lead for any additional questions on occasions, and tips on how to take advantage of your ATTA membership!