Throughout the journey journey trade, establishing and sustaining relationships with media professionals is essential for companies and locations that wish to showcase their product providing, improve their visibility to shoppers, and construct model credibility. On this article, we’ll evaluation the advantages of working with media, the way to get began, finest practices for constructing partnerships, and the way to make connections with media members on the annual Journey Journey World Summit.
The Strategic Benefit of Media Partnerships
Collaborating with respected journalists and content material creators can yield high-quality press and client publicity that resonates with vacationers properly past what is feasible with conventional in-house advertising. These partnerships may end up in highly effective storytelling that faucets into present tendencies and creates an natural narrative that showcases essentially the most compelling points of a enterprise.
“Our collaboration with journey media we met by way of ATTA occasions has paid off tenfold,” shared Malia Asfour, Managing Director of the Jordan Tourism Board for North America. “We attend ATTA occasions to satisfy with the media and journey commerce companions, nonetheless, the journey media are one of many extra necessary parts for us. Over time now we have been capable of collaborate with new journalists and work on extraordinary campaigns which have introduced us hundreds of thousands of {dollars} in return on funding, whereas additionally serving to to affect vacationers to think about Jordan as a journey vacation spot. The media have helped us capitalize on Jordan turning into an journey journey hub for our area, and a location that may cater to all varieties of journey vacationers.”
Advantages and Greatest Practices for Collaborating With Media Members
In accordance with tartanbond, a Canadian digital communications company and ATTA associate, ATTA members ought to start by partaking with media by means of the Member HUB and responding to related J-alerts (Journalist Alerts) throughout the posted deadlines to make connections. Attending ATTA occasions that embody attending media members gives alternatives to share your organization’s tales instantly and obtain impactful outcomes. These connections can result in articles that function your corporation, a content material creation marketing campaign, or the start of a relationship that results in a future partnership or hosted alternative. Hosted alternatives provide media an opportunity to expertise and share a vacation spot or tour firsthand, including credibility and objectivity to the tales produced because of this. Reaching a broader viewers by means of the ability of a third-party endorsement could be transformative for companies.
To domesticate and maintain fruitful media relationships, think about the next finest practices:
Crafting a Personalized Pitch: The muse of profitable journey media or content material creator collaboration lies in delivering well-structured and charming pitches which can be a superb match for the particular pursuits and areas of focus for particular person journalists or publications. Demonstrating a complete understanding of their work and viewers considerably will increase the probability of your story being featured. For instance, if you’re making an attempt to realize a bigger following on social media and wish to spotlight the varieties of actions obtainable in your excursions, it could be extra useful to associate with a content material creator who focuses on journey, relatively than a journalist who focuses on sustainability. The reverse is true as properly – in case your objective is to acquire media recognition for conservation initiatives, it makes extra sense to work with a journalist whose typical beat is overlaying sustainable journey for esteemed publications. Analysis the media member and evaluation their earlier work to know their focus areas, and in your pitch, spotlight how the story you wish to inform aligns with their viewers. Make sure you present data that goes properly past your customary advertising copy or what could be discovered in your firm web site.
Perceive the Wants of Writers: Acknowledge that writers typically work below tight deadlines and require well timed responses. If you happen to could be immediate {and professional} in your communications, shortly present all requested data in an organized method, and provide high-resolution photos to facilitate their work, you usually tend to foster a constructive relationship and encourage working collectively once more sooner or later. Ask about their course of, timeline, and preferences.
Internet hosting Media: As soon as a possible earned collaboration or paid partnership is recognized and appears like a superb match, inviting journey media or content material creators to expertise a vacation spot, journey, or product firsthand generally is a highly effective tactic. When organizing such visits, guarantee meticulous planning to offer a constructive and immersive expertise that precisely displays your model and firm values. Clear communication concerning expectations and deliverables is essential to maximise the advantages of those engagements.
Develop a Media Internet hosting Information: Upon getting invited journey media or content material creators to expertise your journeys, merchandise, or vacation spot, present them with a complete information that features a detailed itinerary that specifies what’s (and isn’t) included, key contacts, and background data. This preparation ensures they’ve all the mandatory assets to create correct and interesting content material about your corporation. Ask them about what they want from you prematurely, resembling a short interview or quotes, images and movies, or any key statistics.
Make the most of and Monitor Press Releases Successfully: Craft clear and concise press releases that spotlight newsworthy points of your corporation. Distribute them to related media shops and comply with up accordingly. Nicely-structured press releases can seize media consideration and result in invaluable protection. Hold observe of media mentions and analyze the impression of your PR efforts. This monitoring helps you perceive what methods are working, what tales are of curiosity, and the place to regulate.
Leverage Funds-Pleasant PR Methods: For companies with restricted PR budgets, think about constructing relationships with native media, using social media platforms to share compelling tales, and inspiring glad shoppers to share their experiences on-line. By creating a strong and interactive social media presence and relationship with previous shoppers, companies can broaden their attain by means of a modernized “phrase of mouth” method. These cost-effective strategies can improve model visibility when a major monetary funding is just not obtainable.
Further Assets
Over time, the ATTA has revealed a number of articles meant to information members towards profitable media partnerships. Many of those are shared with delegates attending the MediaConnect on the annual Journey Journey World Summit, however are simply as related and probably invaluable to members trying to collaborate with media however haven’t but registered for an upcoming occasion.
The media panorama is regularly evolving, and a profitable technique includes staying up to date on present tendencies, such because the significance of digital media, the rising affect of social media platforms, and rising content material distribution platforms resembling Substack or newsletters. Understanding these shifts means that you can adapt your media methods successfully. To entry extra steering and work with knowledgeable, contact one of many ATTA’s PR members.
MediaConnect
To leap begin media collaboration and paid or earned content material partnerships, there’s no higher approach than attending MediaConnect on the Journey Journey World Summit. The ATTA fosters year-round connections with various international journey media professionals and content material creators who give attention to outside, journey, cultural, and sustainable journey of their work. Delegates can have interaction with media or creators informally all through the occasion or throughout MediaConnect, which is a devoted one-on-one pitching session held to solidify focused connections.
There aren’t any pre-scheduled appointments at MediaConnect. On behalf of the ATTA, representatives from tartanbond Communications can be found in the course of the session to assist clarify the method and help delegates in refining their pitch if they’re new to working with media and would love some suggestions.
Forward of MediaConnect:
Replicate on your corporation and your targets. Some key questions to think about: What distinctive or new experiences are you providing? How does your organization or vacation spot stand out, and what experience do you or your group deliver? Are you making distinctive contributions to native communities or conservation efforts? For conventional media, is there a well timed or newsworthy angle, like an anniversary, celebration, or development?
Do your analysis to seek out media delegates and content material creators who align together with your story, model, and viewers. Use profiles on the Attending Media Web page and the ATTA Compass app to analysis their pursuits, shops, platforms and previous work. Concentrate on high quality over amount by figuring out as much as six high picks whose pursuits match your vacation spot or experiences, and intention to attach with them at MediaConnect or in the course of the Summit. Tailor your method based mostly on their function—editors want broad ideas, freelancers desire particular concepts and angles, and content material creators, influencers, and bloggers worth understanding your product, targets, and advertising price range.
At MediaConnect:
Use your time correctly by delivering a pitch of 1 minute or much less that introduces who you’re, why you’re talking with them, and your distinctive hook. Pause to hear and be ready to reply key questions on timing, distinctive product attributes, media assets, accessibility, neighborhood involvement, charges (if any) and sustainability. Take notes, settle for suggestions, and modify your method as wanted. Deal with the interplay like pace relationship—in case your story isn’t a match, transfer on gracefully and refine your pitch for future follow-ups.
Able to work with journey journey media? Meet members on the Journey Journey World Summit in Puerto Natales, Chile, 13-16 October 2025.
Assets For Media
For journalists and content material creators, listed here are the methods to get entangled with the ATTA, to attach with the tales that matter, serving to to assist journey journey as a drive for good:
Free Neighborhood Membership is a extremely really helpful first step to get to know the ATTA higher. This membership contains entry to those ATTA assets
- NEWS - Obtain new occasion bulletins, articles, interviews, analysis evaluation, and newsworthy updates from ATTA members all over the world by e mail and at Journey Journey Information.
- LEARN - Be the primary to listen to about new job listings from an trade particular profession middle and attend free academic webinars.
- NETWORKING - Alternative to attend free AdventureConnect networking gatherings with the journey journey commerce neighborhood across the globe.
Journey Media Membership is an invite-only membership for media professionals who’ve efficiently participated within the official media delegate function at an ATTA occasion.
Be taught Extra About Turning into an Official Media Delegate
This stage contains the entire advantages that ATTA’s Skilled and Enterprise Members obtain, plus three distinctive extra advantages
- J-ALERTS - Potential to submit Journalist Alerts in The HUB to supply data, tendencies, information, or interviews from the ATTA membership base.
- MEDIA NEWSLETTER - Media-specific ATTA information, together with occasion software bulletins and story concepts.
- ADVENTURE MEDIA MEMBER BADGE - ATTA Journey Media Member digital badge to show credentials and dedication to ATTA values.
Media even have the choice to discover a paid Skilled Membership or an Trade Associate Membership for these trying to dive extra deeply into the journey journey trade.