The Journey Journey Commerce Affiliation (ATTA) and the George Washington College Worldwide Institute of Tourism Research (GW) have launched the 2024 Journey Tourism Growth Index (ATDI). This 12 months’s report is the primary replace because the pre-pandemic model in early 2020. The ATDI is a useful useful resource for these shaping the way forward for journey tourism, notably Vacation spot Advertising Organizations (DMOs) and commerce associations.
The ATDI evaluates 186 nations throughout 9 key pillars: Sustainable Growth, Security, Well being, Local weather Resilience, Pure Assets, Cultural Assets, Entrepreneurship, Infrastructure, and Picture. This 12 months’s index includes a revamped methodology, reflecting the evolving priorities of the journey journey sector.
The index presents insights into rising tendencies and locations, empowering key gamers within the tourism sector to anticipate market shifts and guarantee long-term competitiveness. Moreover, the ATDI underscores the very important connection between pure and cultural assets, journey tourism, and sustainable improvement, encouraging accountable progress throughout the trade.
The 2024 ATDI supplies a recent perspective on the journey tourism panorama. It not solely highlights the locations which might be excelling, but additionally presents priceless steerage for nations aiming to enhance their choices and appeal to a rising phase of vacationers looking for significant experiences.
Obtain the 2024 ATDI Report Right here
Prime three nations in every financial class for 2024:
Superior Economies Nation Rankings
- Germany
- France
- Switzerland
Rising/Creating Economies Nation Rankings
- Costa Rica
- Chile
- Thailand
Germany’s high rating underscores its constant efficiency throughout all 9 pillars. Whereas not claiming the highest spot in any particular person class, Germany secures a spot among the many high 5 for Cultural Assets and Local weather Resilience, reflecting its dedication to each preserving heritage and addressing environmental challenges.
France and Switzerland, ranked second and third respectively, additionally show well-rounded strengths. France shines in Cultural Assets, boasting a wealthy tapestry of historic websites and vibrant traditions. Switzerland, famend for its gorgeous landscapes, excels in Picture and likewise scores excessive in Security, Local weather Resilience, and Pure Assets.
The ATDI additionally showcases the rising prominence of rising economies within the journey tourism sector. Costa Rica claims the highest spot amongst this group, pushed by its sturdy dedication to Sustainable Growth and its pristine pure magnificence. Chile and Thailand comply with intently, with Chile demonstrating strong efficiency in Security and Local weather Resilience, and Thailand excelling in Picture and Infrastructure.
“These rankings show that journey tourism just isn’t restricted to conventional locations,” notes Seleni Matus, Government Director of the Worldwide Institute of Tourism Research at George Washington College. “Rising economies are more and more recognizing the potential of journey tourism to drive sustainable financial progress and showcase their distinctive cultural and pure belongings.”
Obtain the 2024 ATDI Report Right here
Methodological Updates
This new 2024 version of the ATDI accounts for the numerous disruptions of latest years, together with adjustments in journey patterns, labor markets, and international stability, all of which have profoundly impacted the journey tourism trade.
To mirror these adjustments, the ATDI underwent a complete methodological evaluation. Components, pillars, and indicators have been all reassessed and up to date, together with the addition of a brand new Local weather Resilience pillar to mirror the rising emphasis on sustainability. Unavailable or much less related indicators have been additionally changed. This considerably revised ATDI marks a brand new chapter, making comparisons with earlier years impractical.
This is what’s new:
Restructured and renamed elements: The three core areas of research have been renamed to higher mirror the present panorama:
- Enabling Surroundings (previously Secure & Welcoming)
- Assets (previously Journey)
- Readiness
Every issue’s composition has additionally been refined:
- Streamlined Pillars: The framework has been streamlined from ten to 9 pillars, every representing a particular space of evaluation throughout the revised elements.
- New Indicators: Indicators on inclusion and digitalization have been added to seize the trendy journey journey trade, together with a number of new infrastructure indicators.
- Revised Weighting: The weighting of things, pillars, and indicators has been rigorously adjusted to make sure accuracy and relevance.
2024 ATDI Framework
The beneath interactive chart exhibits the brand new ATDI composition intimately, and an Excel file with extra particulars about every indicator could be discovered at this hyperlink.
Nations with Superior Economies
This chart exhibits total nation scores on a scale of 0-10, with 0 being lowest and 10 being the very best score accessible. The worldwide common for all nations within the ATDI is 3.9 (out of 10), displaying that the highest ten nations are very ready for journey vacationers relative to the common.
Nations with Rising and Creating Economies
These nations with rising and growing economies are fairly effectively ready for journey vacationers, even when they don’t rating as extremely as these within the Superior Economies class.
Regional Views: Numerous Alternatives and Challenges
The ATDI supplies a regional breakdown of rankings, providing insights into the distinctive dynamics of every space. In East Asia & Pacific, New Zealand leads the way in which with its sturdy sustainability initiatives and gorgeous pure landscapes. Croatia tops the Japanese Europe & Central Asia area, whereas Costa Rica dominates Latin America & the Caribbean. The Center East & North Africa area sees the United Arab Emirates taking the lead, whereas Botswana emerges as a high vacation spot in Sub-Saharan Africa. The whole variety of nations within the area are in parentheses after the area identify.
These regional views spotlight the varied alternatives and challenges going through journey tourism locations. Whereas some areas boast ample pure assets and well-developed infrastructure, others grapple with security considerations or restricted entrepreneurial assist. By understanding their regional context and addressing particular wants, locations can tailor their methods for fulfillment.
Obtain the 2024 ATDI Report Right here
Fascinating Findings
In nearly the entire 9 pillars, the highest nations within the Superior Financial system class outperform the highest nations within the Rising and Creating Economies class. The one exception to that is the Assets issue, the place nations with rising/growing economies rank increased in some circumstances than nations with superior economies.
Pure Assets:
Cultural Assets:
Picture:
Nations with rising/growing economies additionally rank very competitively within the Picture pillar, proving {that a} nation doesn’t need to have a sophisticated economic system to be perceived as a horny vacation spot by journey vacationers.
Collaboration and Innovation for a Thriving Future
The ATDI serves as a name to motion for locations, policymakers, and tourism companies to embrace collaboration and innovation in pursuit of a thriving and accountable journey tourism sector. By prioritizing sustainability, investing in infrastructure, and fostering entrepreneurial progress, nations can unlock the total potential of journey tourism to drive financial improvement, protect cultural heritage, and defend the pure surroundings.
Because the world emerges from a interval of unprecedented challenges, journey tourism presents a beacon of hope, inspiring vacationers to discover the world with a renewed sense of objective and appreciation. The 2024 ATDI supplies a priceless compass, guiding locations in direction of a future the place journey and sustainability align.
Acknowledgements
We, the Journey Journey Commerce Affiliation (ATTA) and the George Washington College Worldwide Institute of Tourism Research (GW), are deeply grateful to all who contributed to this publication.
From GW, we thank Seleni Matus, Government Director; Salvador Anton Clavé, PhD, Visiting Analysis Scholar (2024); and Martine Bakker, PhD, Analysis Scholar, for his or her invaluable insights and experience.
From ATTA, we prolong our honest gratitude to Heather Kelly, Director of Analysis; Kristine Averill, Copywriter; Emily Trostel, Journey Journey Information Editor; Gustavo Timo, Vice President, Sustainability & Influence; and Christina Beckmann, Head of Tomorrow’s Air and unique innovator of the ATDI; and all respondents to the ATDI Professional Opinion survey, for his or her collaboration and dedication in advancing this work.
We additionally acknowledge and respect the considerate evaluations of the revised Journey Tourism Growth Index framework offered by esteemed teachers: Jonathan Day, PhD, Purdue College; James Powell, PhD, College of Southeast Alaska; and Guido Capanna Pisce, PhD, Adjunct Professor and Analysis Fellow on the College of Urbino.
This publication is the results of a very collaborative effort, and we’re grateful for the experience and dedication of everybody concerned.