Mato Grosso do Sul and GLP Films collaborate to readjust it as a leading destination for sustainable tourism.

Comprehensive new narrative will demonstrate significant go themes and experiences – sustainability, nature, restoration, community, and culture.

In collaboration and in partnership with the Tourism Authority of Mato Grosso do Sul in Brazil, GLP Films ( GLP), an award-winning content marketing firm that helps destinations and brands become leaders in sustainability, is proud to announce the release of two new movies about Bonito and the Pantanal.

For this notable strategy, GLP was chosen to help cement Bonito and the Pantanal as global leaders in sustainable tourism. Since conservation is a complex and challenging matter, Mato Grosso do Sul chose to leverage GLP’s award-winning storytelling, corporate communication and international expertise on key tourism trends, including sustainability, conservation and stewardship, to support reposition both destinations.

The two new films:” Bonito: A Green Paradise” and” Into the Pantanal: Preserving Culture”, tell the powerful and distinctive stories of both regions while highlighting the extraordinary character, wildlife, culture and outdoor adventure activities of the state of Mato Grosso do Sul in Brazil.

Bonito is a well-known president in tourism and nature-based vacation due to its long standing history of protecting and preserving its natural surroundings, flora, fauna, streams, estuaries, lakes and waterfalls. It has grown to be a well-liked tourist destination for those who want to take themselves in the natural world and minimize their impact on the environment. The Pantanal is known as the world’s largest tropical wetland habitat, distinguished by its rich biodiversity, dramatic landscape and unique culture of local communities. The Pantaneiro cowboys are the embodiment of tradition, maintaining their way of life while attempting to strike a balance between sustainability and the economic activity that supports local farms and communities. They give visitors a slow, immersive experience with a focus on sharing their distinctive culture and heritage to help it endure generations to come.

” We have really enjoyed helping reposition Bonito and the Pantanal as leading sustainable tourism destinations” said Rob Holmes, Founder &amp, Chief Strategist of GLP. ” Due to climate change, overtourism to greenwashing, all destinations must truly embrace sustainability. So we love showing the power, importance and impact of our award-winning sustainability storytelling, strategic communications and marketing to help our destination partners”.

Bruno Wendling, Director & President of the Tourism Authority of Mato Grosso do Sul, said “GLP very well illustrated all the beauty and treasures of Mato Grosso do Sul. ” They helped us tell incredible ( and real ) stories about our culture, our nature, and our people. It has been a pleasure to collaborate with their entire team on this significant campaign.